Create Your Dream Life

Introducing Jairo Hernandez, an exceptional retired military veteran, leadership expert, successful entrepreneur, and published author. With an impressive military career spanning over 20 years, Jairo recognizes the significant impact of the mind on achieving success. 

At 19, Jairo stumbled upon life-changing wellness techniques. His journey eventually led him to focus on the intersection of nutrition, psychology, and optimal performance. His book examines the seven key factors that impact your food choices, providing a holistic approach to achieving a healthy weight and balanced meals.

In his latest book, "Knowing Why We Eat: Understanding the Factors Influencing Food Choices," Jairo combines his insightful perspective with a focus on our relationship with food. Drawing from his military background, he explores the connection between nutrition, body composition, and optimal performance. 

Through his relentless pursuit of optimal nutrition, Jairo experimented with various diet types, including high protein intake, intermittent fasting, and incorporating supplemental nutrition. With his military and combat experiences, he understands the unique demands on the body and mind. 

Recognizing the profound impact of cultural and psychological factors on our eating habits, Jairo emphasizes the importance of achieving a healthy weight while still enjoying balanced meals that provide essential nutrients. He highlights the significance of nourishing the body while considering individual needs and preferences. 

With Jairo's guidance, individuals can navigate the complexities of nutrition and make informed choices that support their overall health. By embracing a holistic approach and understanding the interplay between food and various factors, individuals can achieve a healthy weight and enjoy a balanced lifestyle filled with vital nutrients. 

Jairo guides readers toward establishing vital foundations for overall well-being in his books. He helps individuals understand their unique needs and develop a healthy relationship with food, stepping away from fleeting diet fads. With his impactful guidance, readers discover their full potential and embark on a life-changing journey toward ultimate satisfaction. 

With Jairo Hernandez as your guide, you can tap into the power of your mind, optimize your nutrition, and live the life you envision. Prepare to be inspired, motivated, and empowered to make lasting positive changes. The journey towards total well-being starts here.


Discover how nutrition can significantly impact your life and learn about the underlying factors influencing your food choices. "Knowing Why We Eat: Understanding the Factors Influencing Food Choices" is a unique and innovative book that provides a comprehensive approach to achieving better health and wellness through a personalized and holistic nutrition plan.

"Knowing Why We Eat" delves into the seven crucial factors that affect our eating habits: social surroundings, financial status, physical health, biology, marketing influences, attitudes and beliefs, and behaviors. By following the comprehensive seven-step guide outlined in this book, you'll gain invaluable knowledge on identifying unhealthy eating patterns and designing a customized nutritional plan that suits your needs.

Take care of your nutrition and achieve your health and weight loss objectives with "Knowing Why We Eat." Unlike conventional diet manuals, this guide offers a comprehensive and practical approach to living a longer, healthier, and more satisfying life.

If you're passionate about fitness, a healthcare expert, or simply looking to change your eating habits, "Knowing Why We Eat" is a crucial read. This book provides valuable resources and advice to develop a healthy relationship with food, tap into your brain's potential, and use nutrition science to enhance your body's distinct chemistry and makeup.

Discover the path to optimal health by delving into the insightful contents of "Knowing Why We Eat." This valuable resource equips you with knowledge and techniques to create a customized plan that meets your unique requirements, enabling you to attain your desired body composition and paving the way for a healthier, more contented version of yourself.

Key Takeaways from "Knowing Why We Eat":

  • Explore the comprehensive guide that delves deep into the 7 factors shaping your dietary decisions.
  • Gain insights and practical strategies to navigate the influence of these factors and create a sustainable and 7-step nourishing eating plan.
  • Discover the psychological factors influencing healthy eating, such as taste preferences, emotions, memory, food neophobia, and obesity.
  • This indispensable resource helps you identify and address nutritional deficiencies, leading to enhanced energy levels, mental clarity, digestion, and reduced risk of chronic illnesses.

Discover the power of nutrition and improve your life with "Knowing Why We Eat." Begin your journey towards a healthier future by exploring the informative pages of this valuable book. Allow it to guide you towards a vibrant and satisfying life.

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Book Highlights: Knowing Why We Eat

Jairo Hernandez is a retired military veteran, leadership expert, entrepreneur, and the author of the transformative book, "Knowing Why We Eat." With over 20 years of service in the military, Jairo specializes in the psychology of nutrition and holistic wellness.

Seven Factors Influencing Your Food Choices

This comprehensive guide explores the 7 critical aspects shaping your diet: social environment, financial constraints, biology, marketing tactics, attitudes, beliefs, and habits.

Personalized Nutritional Planning

Go beyond traditional diet plans. Learn how to identify unhealthy eating patterns and create a customized nutrition plan that aligns with your needs and lifestyle.

Key Takeaways: Mastering Mindful Eating

  • Understand the psychology of eating
  • Create a sustainable, nourishing diet plan
  • Identify and address nutritional deficiencies

Discover the Key Factors that Shape Your Eating Habits and Transform Your Body

Uncover the life-changing impact of nutrition and unveil the hidden knowledge behind healthier, more fulfilling living with "Knowing Why We Eat: Understanding the Factors Influencing Food Choices." This groundbreaking book takes a refreshing approach, unraveling the complexities of achieving overall health and well-being through a tailored and holistic nutrition plan. Picture yourself waking up every morning full of energy, with a strong and vibrant body. Imagine having the power to make food choices that align with your goals and values, effortlessly supporting your overall well-being. This groundbreaking book is refreshing, providing insights and strategies to achieve optimal health and transform your body through a tailored and holistic nutrition plan.

Understanding the Seven Influential Factors

Imagine sitting down for a meal with friends at a cozy restaurant. The air is filled with the delightful aroma of mouth-watering dishes, and the cozy atmosphere only enhances the overall experience. This social environment is just one of the seven critical factors explored in "Knowing Why We Eat." We will delve into the seven key factors that shape our eating habits: social environment, economic status, physical health, biology, marketing influences, and attitudes, beliefs, and behaviors. Uncover the intricate web of factors that shape our eating habits. By understanding the impact of these factors, you gain a deeper understanding of why you make specific food choices and how to make informed decisions that support your desired body composition.

Implementing the Comprehensive 7-Step Plan

Imagine a roadmap guiding you step-by-step toward a healthier and more fulfilling life. "Knowing Why We Eat" presents a comprehensive seven-step plan that empowers you to transform your eating habits and achieve your health and weight loss goals. Step by step, you will learn to recognize negative eating habits, create a personalized nutritional plan tailored to your unique requirements, and build a positive relationship with food. From setting realistic goals to developing sustainable eating habits, this plan provides the tools and guidance to take control of your nutrition and pave the way for long-term success.

Embracing a Holistic Approach to Health and Well-being

Imagine viewing your health and well-being as a tapestry woven from various interconnected threads. Unlike typical diet guides, "Knowing Why We Eat" advocates for a holistic approach to living a longer, healthier, and more fulfilling life. That goes beyond simply counting calories or following restrictive diets. When you consider the social, economic, and psychological factors that shape your food choices, you can better understand how they affect your overall health and well-being. This holistic perspective allows you to create a balanced and sustainable lifestyle, nourishing your body, mind, and spirit.

Essential Tools and Guidance for a Positive Relationship with Food

Imagine breaking free from the cycle of guilt and restriction often accompanying food choices. "Knowing Why We Eat" equips you with essential tools and guidance to develop a positive relationship with food. You will learn practical strategies to navigate food cravings, emotional eating, and societal pressures. It helps you unlock your mind's potential and utilize nutrition science to improve your body's unique chemistry and composition. By understanding the science behind nutrition and how it impacts your amazing body chemistry, you can make informed choices that support your health and well-being. By understanding the secrets behind your food choices, you can create a healthier, more mindful approach to eating, ultimately leading to improved physical and mental health. This book empowers you to unlock your mind's potential, embrace mindful eating practices, and cultivate a healthy and joyful relationship with food.

Embark on a Transformative Journey Toward Optimal Health

Imagine taking the first step on a transformative journey toward optimal health and well-being. " This invaluable resource empowers you with the knowledge, insights, and strategies to design a personalized plan catering to your needs. It provides the tools to achieve your desired body composition, paving the way for a healthier, happier you. With this book as your guide, you will embark on a journey of self-discovery, transforming your relationship with food and unlocking your body's true potential. By embracing the seven factors influencing your food choices and implementing the comprehensive 7-step plan, you will pave the way for a healthier, happier, and more vibrant you.

Unlock Your Potential for a Healthier Lifestyle

Unlock the potential of your nutrition and transform your life with "Knowing Why We Eat." Take the first step to a healthier future by delving into the insightful pages of this resourceful book. Let it be your compass on the journey to a vibrant and fulfilling existence. Acquire a thorough comprehension of the various factors that affect your dietary preferences, implement the all-inclusive 7-step strategy, and adopt a holistic mindset towards your health and overall wellness. With "Knowing Why We Eat," you can empower yourself to create a positive relationship with food and achieve your health and weight loss goals. Create a path towards a more joyful, lively, and satisfying life.

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